Meta CEO Mark Zuckerberg announced WhatsApp’s first global shopping partnership with JioMart. Zuckerberg announced it on his official Facebook page, calling it the “first-ever end-to-end shopping experience on WhatsApp.” Users will be able to “buy groceries from JioMart directly in the chat”.
“Business messaging is an area with real momentum, and chat-based experiences like this will be the main way people and businesses communicate for years to come,” he wrote.
In a press statement, Jio said that the JioMart feature on WhatsApp “will enable users in India, including those who have never shopped online before, to seamlessly browse the entire JioMart grocery catalog, add items to their cart and make a payment to complete their purchase – all without leaving the WhatsApp chat .” The chatbot was created by Jio-owned Haptik.
Mukesh Ambani, Chairman and CEO of Reliance Industries, said in a press statement, “Our vision is to position India as the world’s leading digital company. When Jio and Meta announced our partnership in 2020, Mark and I shared a vision to bring more people and businesses online and create truly innovative solutions that bring convenience to every Indian’s everyday life. One example of an innovative customer experience we are proud of is the first-ever end-to-end shopping experience with JioMart on WhatsApp. The JioMart experience on WhatsApp supports our commitment to enable millions of Indians to shop online easily and conveniently.”
